Campaign Objectives & Audience

Campaign Goal

• [ ] Leads
• [ ] Sales
• [ ] Brand Awareness
• [ ] Website Traffic
• [ ] App Installs

Target Audience

• Age Range: _______
• Gender:
  • Male
  • Female
  • All
• Income Level: _______
• Interests/Behaviors: _______
• Job Titles (if B2B): _______
• Company Size (if B2B): _______

Geographic Parameters

• Countries: _______
• States/Regions: _______
• Cities: _______
• Radius Targeting (if local): _____ miles from _______

Demographic Exclusions