Project Overview & Goals

Project Name: [Your Project Name]

Stakeholder Sign-Off: [Names/Dates]

Primary Objectives

• Improve user experience and information discovery
• Increase lead generation and conversion rate
• Establish credibility and expertise
• Build a scalable, maintainable technical foundation
• Achieve SEO-readiness (discoverability, indexability, rich results)

Success Criteria

• Conversion rate lift of [X%] (form submissions, contact requests)
• Reduce average page bounce rate to [X%]
• Site load time (LCP) under [X]ms; zero CLS violations
• WCAG 2.1 AA compliance achieved
• All high-value pages indexed with appropriate rich snippets
• Organic traffic growth [secondary KPI: track but don't over-optimize]

Current State Assessment

Existing Site Audit

• User feedback: friction points, confusion, missing information